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National Strategic Partners

National Strategic Partners

National Strategic Partners* consist of companies/organizations that are national in scope and reach and also fulfill the following requirements:

1

They must have a health mandate consistent with the Dietary Guidelines for Americans, 2020-2025 and the mission of the USDA's Center for Nutrition Policy & Promotion (CNPP).

2

They will promote nutrition content in the context of the entirety of the Dietary Guidelines.

3

They will specifically disseminate Dietary Guidelines messages.

4

They will participate in CNPP sessions to develop and execute a joint strategic nutrition promotion plan annually.

* National Strategic Partner examples include large, national organizations such as healthcare corporations, media outlets, grocery retailers, health professional associations, restaurant chains, and food manufacturers.

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MyPlate Messages

The benefits of healthy eating add up over time, bite by bite. Small changes matter. Start Simple with MyPlate.

  • Make half your plate fruits and vegetables: focus on whole fruits.
  • Make half your plate fruits and vegetables: vary your veggies.
  • Make half your grains whole grains.
  • Vary your protein routine.
  • Move to low-fat or fat-free dairy milk or yogurt (or lactose-free dairy or fortified soy versions).

Our National Strategic Partners

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Become a National Strategic Partner

If you are a company or organization that is national in scope and reach and fulfills the above requirements, you are eligible to become a MyPlate National Strategic Partner!

To apply, please complete the MyPlate National Strategic Partner Application and Memorandum of IntentEmail the completed documents to SM.FN.NationalStrategicPartner@usda.gov.

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Start Simple with MyPlate App

Build healthy eating habits one goal at a time! Download the Start Simple with MyPlate app today.

Learn more

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MyPlate on Alexa

Get MyPlate nutrition tips for your baby or toddler on Amazon Alexa devices or the free Alexa app.

Learn more

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MyPlate.gov is based on the Dietary Guidelines for Americans, 2020-2025